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Talentless Influencers vs. The World: The Broken Moral Fibre of our New Mixed Reality
September 2018 commentary on current Internet culture for Parent24, South Africa’s biggest parenting website. In the left corner, KSI. 25 years old. British. 19 million YouTube subscribers. In the right corner, Logan Paul. 23 years old. American. 18 million subscribers. Three Sundays ago, more than 800 000 fans paid to live stream these two showmen from…
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4 Reasons To Hire An Independent Communications Consultant In 2018
If it’s management, development or creative skills your business needs, you can rely on the expertise of a consultant. Hiring an independent communications consultant is an affordable and effective way to manage your communications activities. Independent consultants work in several capacities and can help to execute an end-to-end communications initiative or boost your in-house capacity.…
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5 Challenges of Content Marketing and Ways Around Them
Everywhere you look there’s material that speaks to the importance of content in a marketing strategy. They talk about brands thinking like publishers but there are far fewer people offering practical tips for those with less influence and money. Most SMEs I speak to suffer from not having a newsworthy story to share, or no…